Microsoft Zune: There’s a Reason Its Brown
We try to cut to the quick when a quip is quality. But when somebody else says it better, as Andy Ihnatko of the Chicago Sun-Times does, we respectfully ape his best shtick:
The Zune is a complete, humiliating failure. Toshiba’s Gigabeat player, for example, is far more versatile, it has none of the Zune’s limitations, and Amazon sells the 30-gig model for 40 bucks less.
Throw in the Zune’s tail-wagging relationship with music publishers, and it almost becomes important that you encourage people not to buy one.
The iPod owns 85 percent of the market because it deserves to. Apple consistently makes decisions that benefit the company, the users and the media publishers — and they continue to innovatively expand the device’s capabilities without sacrificing its simplicity.
Companies such as Toshiba and Sandisk (with its wonderful Nano-like Sansa e200 series) compete effectively with the iPod by asking themselves, “What are the things that users want and Apple refuses to provide?”
Microsoft’s colossal blunder was to knock the user out of that question and put the music industry in its place.
Result: The Zune will be dead and gone within six months. Good riddance.
ZdNet, while not going so far as to declare an expiration date, does insist that the Zune will be the ‘New Coke’ of consumer electronics. They also correctly point out:
It comes in brown. Brown! It’s fatter, it’s heavier, it looks like a lump of robot poo from a big, fat, heavy robot. Do you want robo-poo in your pocket? From a fat robot? Exactly.
Well…. actually… no, I guess I can’t think of a situation where that would be appealing.







December 3rd, 2006 at 11:54 pm
[…] In related news: Retailers, left with disturbing number of brown Zunes on their hands this holiday season, are excited. There might actually be a market for Microsoft’s maligned music player. Spread the Propoganda:These icons link to social bookmarking sites where readers can share and discover new web pages. […]
December 20th, 2006 at 10:21 am
[…] And the award for best use of the phrase ‘Frost My Man-Parts’ goes to…. Leo Laporte! The former Screensavers host goes cranky-man postal over Microsoft’s Zune. We only wish we could have channeled the same witty rage in our own assessment; after all, you just don’t hear $10 turns-of-phrase like ‘Donkey-Dookie’ anymore: […]