The Perfect Storm… In a Tea Cup

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Take Microsoft, the blogsphere, evaluation laptops (wink,wink), and a slow news week and what do you have? A perfect storm of much bluster and little consequence.

To quickly recap for those with lives:

  • Microsoft is launching Vista©™® next year
  • They need to get the news out because everyone is so otherwise distracted with their Zunes
  • They read the latest issue of Time Magazine, got confused and thought the word blog was a misprint of flog
  • Microsoft, through their PR agency Edelman, offered “celebrity” bloggers a copy of Vista©™® to keep evaluate (with a $2200 case to carry it around it, oh, and a copy of Office 2007 might have also slipped in there)
  • The bloggers that didn’t get laptops complain about how those that did are morally compromised
  • Others justify it while typing on brand new keyboards
  • Still others that are offered machines instead mount their high horses
  • After all that, Microsoft back peddles and asks for the laptops back - pretty please?
  • Valleywag nominates the whole mess for Worst Marketing Campaign of 2006. Given that this year we also saw ‘Welcome to the Social’ as a straight-faced marketing pitch (Microsoft again, ironically) that is saying something.
  • (Prediction) Everyone gets drunk on New Year’s Eve and forgets the whole thing moves on to more important debates: like what a tool Robert Scoble is.
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  • One Response to “The Perfect Storm… In a Tea Cup”

    1. Militant Geek Custom Shirts » Blog Archive » BOMBSHELL: Microsoft Tries Wiki Astroturfing Says:

      […] This comes after Microsoft enraged the temperamental blogsphere a month ago by attempting to buy mentions of its Vista software from a select cadre of tech trendsetters. Before that Microsoft conducted astroturfing campaigns under the guises of the ‘Americans for Technology Leadership’ and the ‘Freedom to Innovate Network’. […]

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