All good things have to come to an end. While Kevin Rose continues to raise money for Digg with his boyish good looks and thumbs of investor delight many others are suffering fates much less glamorous than BS BusinessWeek cover stories. This is another in our continued round up on Burst 2.0 news:

• Two more executives try to put as much distance between them and the video sharing Guba website as possible. This is after the CEO, Thomas McInerney, left in December. All of that happened after Thomas had a glowing fluff piece about him in the November issue of Fast Company. Oh, how quickly times change. The picture that ran with the article apparently depicted the number of people visiting their website.
• John Gotts paid $3 million for the Wiki.com domain name to be paid in $10,000 monthly installments. He declared he was “going to kill Wikipedia”. Now, just a few months later, Wiki.com redirects to Wikia, the for-profit arm behind Wikipedia. Oops! From Techcrunch.
• ShoutCentral, a MySpace-like site that has set the world on fire with approximately 1000 users, is now for sale on eBay. The opening bid was $100. Maybe the developer should have looked up John Gotts number and pitched it as a Facebook killer. News via Mashable.
• Bezos, that Amazon tycoon of Bubble 1.0 whose company didn’t stop loosing money until Bubble 2.0, has unveiled his new mushroom house rocket. I suppose harnessing the best and brightest geek minds for a vanity space projects is a better use of their time than, say, selling groceries online.