Jennifer O’Loughlin, if you believe the story from Hawaii’s Channel 8, is one of those feel good stories of the year: single mom goes online, creates a business, and pulls herself and family off of welfare. I guess they missed the part about Jennifer running one of Second Life’s most successful prostitution venues.
Jennifer O’Loughlin started out her road to nefarious riches with a $4,000 welfare grant. She turned that money into an adult nightclub (’The Edge’) which, by her own admission, made more than a quarter of a million dollars in 2006. Just how did she do it? In an archived interview from 2005, our Hallmark heroine explains her keys to success:
“Yes,” Jenna says earnestly, “booty is a very, very basic need.” She laughs. “People come into Second Life and need to find their basic needs, before they want to grow. Safety, food are needs in real life– belonging and booty are needs in Second Life.”
In real life a brothel owner would be the stuff of scandal and shame. Throw in a virtual world, however, and Jennifer O’Loughlin becomes the Channel 8 Young Girl Role Model of the Year.

