We love Valleywag, the irrepressible rapscallion of Silicon Valley skewering, as much as one-blog-crush-to-another can. It’s just one of a many fine Gawker media sites that Militant Geek reads often. That’s why we sat up and took notice when Greg Sandoval and Stephen Shankland from CNET pointed out an interesting trend between copyrighted material posted on YouTube and the quick Gawker advertisements embedded into them. The clips in question seemed to originate almost entirely from one person: Belowtheradar.
Since October 23, of the 60 videos posted by Belowtheradar, 51 feature ads for Gawker or a Gawker Media property and appear to be material obtained from major broadcasters. Nine others either are without any advertising or it is unclear where the content came from.
Sure this could have been any fan taking the time to splice logos of his favorite blogs into existing screen captures… *cough. But its also a sneaky coincidence that those same videos showed up embedded in Gawker media posts. Latest word is that the copyright owners (Viacom, Apple, and *bleh Amanda Congdon) are rather upset that they’re copyrighted material wasn’t even given a proper derivative work treatment.
There isn’t a smoking gun… yet. And this seems like a clever, albeit dubious, way of growing readership. But there is another angle. This is also seems like a cheap way to heave a legal headache up on almost anyone running a site. Just craft a semi-professional looking boilerplate, grab someone’s viral video, create a new YouTube account, and upload away. Congratulations! You’ve framed your foe for copyright violation!
Now if you’ll excuse me, I’m off to wrap Amanda Congdon promos around classic 70’s “polluting the environment” PSAs.
update:
Nick Denton, the chiefest of Gawkers pu-bas, responds below, which redirects to his site.
update 2:
It’s Gawker Media, not Gwaker as I repeatedly had mentioned. The references have been corrected. As my signifigant other was quick to remind me: I am so Smooooooooooooooth.