
Tony Walsh, from the excellent Clickable Culture blog, has word that debate of infinitesimally ridiculously proportions has erupted in Second Life. The cause? Who has the true right to do a virtual world ‘Next Top Model’ competition. As Tony points out:
When I first heard of the “SL Next Top Model” competition underway in Second Life, I immediately searched the U.S. Trademark and Patent Office database for existing trademarks under the “Next Top Model” banner, given the prominence of the America’s Next Top Model TV series. Unsurprisingly, there are 4 trademarks logged in the database under that name for services including “providing entertainment information concerning television program via global computer network.” I’m no lawyer, but I think there’s a good chance that the unauthorized Second Life “Next Top Model” competition infringes on the real one.
That hasn’t stopped the intellectual fireworks from popping:
Ms. Hoyer declined comment at this time, complaining that it was too late an hour for an interview. I did, however, get a few -very staggered- remarks from her.
Jada Hoyer: and I did not attempt to highjack anything
Tenshi Vielle: Alright, then why is your event, under the same name, separated by two single tildes, registered after the original groups were formed?
Tenshi Vielle: After the original idea was formed, etc?
Jada Hoyer: the original idea was Tara Banks
Jada Hoyer: lol
Tenshi Vielle: mm-hmmm… but I’m talking the SL edition
Tenshi Vielle: Did you bother to ask permission of Ms. Banks to use her name?
Tenshi Vielle: Did you contact Bankable Productions?
Jada Hoyer: I better take this babyphat outfit off huh
Tenshi Vielle: If it’s on your SL body, you may as well, it’s direct copyright infringment.
Tenshi Vielle: I just can’t fathom… I heard through the grapevine that you are “prepared to fight this” … how are you planning on fighting for something that isn’t even yours? … that you didn’t bother to get permission of the original parties, to use their name and idea? Did you even ATTEMPT an email to them?
After that, Ms. Hoyer fell absolutely silent. I told her I would report her silence as a “decline to comment”. So, guys - you heard it - or didn’t hear it — Jada Hoyer declined to comment. She also, however, stated that I had to “come at” her “correct”, by which she meant that I must interview her in person. “What kind of reporter wouldn’t?” she asks. The kind that works in SL, honey.
Ms. Hoyer began pasting our IM conversation to her friends. How do I know this? She mistakenly pasted me another copy of our conversation. Brilliant move. “F*ck you,” is her parting shot.
Tony ends his piece by stating how rampant copyright infringement is within the world. He laments how it is only a matter of time before before the world gets Viacommed. We could only be so lucky.