No Profit? No Problem. Here’s $5 million.
From TechCrunch comes breaking word that WallStrip, the hit or miss video blog about ’stock culture’, has been acquired by CBS News for $5 million. First, the good. Unlike most vlogs, Wallstrip manages to be entertaining more often than not. Lindsay Campbell is a great talent that a person can actually like (unlike other ‘web personalities’). And some bits are truly clever (and get cable business news notables to make a guest appearance):
Now the bad. According to TechCrunch the Vlog, for all its charms, has nearly no revenue. Sure, Lindsay would make a fine addition for any media organization that gets her. But given the woeful state of Wallstrip’s finances is she really going to add $5 million worth of value to CBS’s bottom line? It’s doubtful. A more likely reason is that vloggers are big media’s new shiny object. When their winds of fancy change I hope that likable pioneers like the folks at Wallstrip aren’t left up a creek without a paddle.
