iGasm Creator Legally Threatened by Apple
The iGasm is a clever little product tie in. Take an ipod, plug in the ‘marital aid’, and just like that you’ve got ABBA rocking your unmentionables. However, the legion of black turtlenecks from Cupertino aren’t so happy with the ad campaign which has hit a little to close to familiar territory.
Jacqueline Gold, boss of the sex toy company, received a legal letter from Apple (let’s face it, the symbol of original sin) asking it to cease and desist with its promotional posters, a juicy rip-off of the iPod silhouette campaign—only this time, instead of the white wires going into her pocket, they are disappearing into her scanties.
Ms Gold’s only response has been humorous. “Perhaps I can send them an iGasm to put the smile back on their faces.” Er, I don’t think it will work on Steve, as I think he is lacking the correct—how shall we say this?—plumbing.
A transgender Steve Jobs aside, the legal claims would seem a bit dubious. Is Apple claiming that any silhouette on pastel backgrounds is infringing? I could understand how it might cause some brand confusion among residents of Po’dunk, RedState. But honestly, how many people had even heard of the iGasm until the Apple lawyers went and made it a story?
