Defrag TShirt and Multiple Store Strategies
In the second of our Split Reason double header to open the week we have this lovely Defragmentation T-Shirt. Like most Split Reason shirts this one will run you between $18.95 and $19.95. Also of note is that this shirt is on Amazon. Like many of the more successful niche creators the guys at Split Reason have realized that just having a kickass site is not enough - they make it a point to get their designs in front of as many people across as many stores as possible. Is that more work for the tshirt manufacturers? Absolutely. But taking time to add their inventory to a site like Amazon means that people can now add it to their wish list, keep their credit card info with trusted partners, combine the order with other holiday shopping to save on shipping, etc.
It’s a nice touch in an age of fragmented storefronts.
