Got a Great Geek Shirt? Advertise on Militant Geek
Every week I get a number of TShirt vendors contacting me with their latest and greatest work. When their tee is a great match for the site I try to work it in. Often, however, I either have the entire weeks worth of content planned, I’m in the midst of a theme run or, frankly, I get lazy and take some time off.
Sometimes there are also moral ambiguities. A vendor may not have the most relevant geek apparel but they’re willing to send over samples (for the record I’ve never accepted freebies in exchange for a blog post - I never want the reader to wonder if I’m running something because TEH BOMB or because I’m getting a kickback [which is why the shirts posted with affiliate links are also paired with clearly posted non-affiliate items]). Other times a struggling college student is trying to get his store off the ground and I never get around to featuring his wares. Project Wonderful helps in both those cases. Project Wonderful is a neat online ad service that lets advertisers advertise on only the sites they want to, lets publishers accept only the ads that are worthwhile to their audience, and introduces a good heaping of transparency to the process. If you’ve got a tshirt store you bid and your ad stays there until someone outbids you. It separates out editorial content from site sponsorship - rather than sending me tees for a plug I’ll just refer you to the above-the-fold sponsor block. Tees sites get a way to get involved with Militant Geek on their terms and in their own time, the readers get ads that are relevant to them, and I get money (hopefully) to continue the site.
Got an experience with Project Wonderful? Is this just a crass capitalistic play? Leave your thoughts in the comments.
