T-Shirt Hell has Been Damned

t-shirt hell logo

T-Shirt Hell is a clothing shop. While I have featured a tee of theirs in the past I usually don’t bother looking – most of their shirts are pretty inflammatory (pun intended). But the same brash sensibilities that made them unworth a post here has also raised enough ire for them to close up shop. From TechCrunch:

You’d think that someone who sells tshirts with slogans like “It’s not gay if you beat them up afterwards” and “Arrest Black Babies Before They Become Criminals” would not only be prepared for a tidal wave of hate email, but would be able to handle it as well. Some people just won’t find these shirts funny, or understand the social messaging behind it.

But that doesn’t appear to be the case. After 8 years, the owner of T-Shirt Hell, Sunshine Megatron (formerly Aaron Landau Schwarz according to Wikipedia), says he is shutting down the site on February 10, 2009.

Most interestingly, Sunshine is not looking for purchasers. In a posted statement he says:

Attention any venture capitalists or independent investors/business assholes who are about to inquire about purchasing T-Shirt Hell. Don’t. You won’t do the company justice and I won’t take that chance. I’m putting it to sleep. It’s over.

That’s right, I’m crazy. I’m pulling the plug on a company I could have sold for millions. Why in the f* world would I do something so stupid? Because I can. I don’t care about money. This is the way I’ve always done things…my way.

Gotta admire the attitude, if not the sentiment. Goodbye Hell, we hardly knew ye.

One Comment

  • Chris Oakley
    February 4, 2009 | Permalink |

    I’m glad it’s gone.

One Trackback

  • February 23, 2009 | Permalink |

    [...] As mentioned here, T-Shirt Hell was supposedly closing up shop because of angry commentators. At the time there was speculation on the original TechCrunch story that this might be a ploy to bump up sales in a normally slow post-holiday season. Turns out the stunt has been shown to be true (thanks Andy). Ridiculous. The creator even called it “his personal stimulus package”. From the Wired story: Why in the world would I shut down a website that brings so much satisfaction to people who actually have a sense of humor? To customers who can’t stand this ever-expanding, politically correct asylum we are imprisoned in? To women and children and men and farm animals who not only love what we do, but who cherish the fact that we CAN do it? Yes, we can. F*ck you if you can’t take a joke. [...]