Two websites recently came to my attention that are taking t-shirt marketing to another level (whether that’s up or down remains to be seen). The first is IWearYourShirt.com. Its run by a guy named Jason and, from his own description:

In this up and down economy I’m outsourcing my wardrobe (namely shirts) to corporate america and you! I’m going to wear a different shirt for 365 days straight in 2009, take multiple pictures throughout my day and blog about it. Days are sold at “face value” so January 1 is $1 and December 31 is $365.

So what do you get for your marketing dollar? Well, Jason wears your shirt in a YouTube video and assorted photos posted to his blog.

Gripping stuff. It must be why, since being posted on February 19th its gotten a total of 101 views as of this morning (a week later, Feb 26 – hopefully we’ll bump that total up a little). Of course, the ROI for those companies who paid for these early days may still be decent. Its the $300+ a day companies will have to pony up around November that will be interesting to watch. Will traffic have increased? Will Jason have his shtick down to have these minute ads go viral? Possibly. But with Jason pocketing approximately $65,000+ if he sells out the whole year (and probably more since he’s running pre-roll ads before talking about the sponsor’s shirt) it could be a lucrative experiment.

Another doing “shirt-a-day” marketing with a slightly different tact is Girl.InYourShirt.tv. For $75 a day you can get a video posted to YouTube like this one:

There are gaps in the timeline – if a day is inventory then Girl.InYourShirt.TV currently has some excess. The video is about the same length as Jason’s but with higher production values (a 20 second intro helps pad the teleprompted copy). As of this writing the Feb 4th episode embedded is at 350 views.

Both sites remind me of the Internet gimmick Million Dollar Homepage – something that works once and doesn’t engender a lot of repeat traffic. While, its true, they’re getting a bit of press its because both are novel concepts. Without compelling content or unique insight there’s nothing for a user to come back for. And if people aren’t watching any incentive for companies to pay goes away too.

Is there a better way to do Internet marketing with T-Shirts and media like blogs, photos, and video? Who’s doing it? And does advertising have a chance being a standalone production (like these) or must it be paired with some other, more compelling production?